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Watching an Industry Mature: A Discussion Between Cannabis Pioneers

Kristina Etter | June 26, 2020 | 0 0

Genifer Murray and Joe Hodas, CMO of Wana Brands, two industry pioneers, take a walk down memory lane to discuss the evolution of a legitimate cannabis industry. Reminiscing over days of cannabis past, Murray and Hodas talk about the changes in regulation, moves in packaging and marketing, and ending the stigmas surrounding working in cannabis.

Hodas offers an ingenious suggestion for giving back to the industry and the community in his answer to the age-old question, “You’ve been in the industry so long, can I pick your brain?”  -  by donating his time to those who ask, in exchange for a donation to the Last Prisoner Project, a program dedicated to helping more than 40,000 cannabis prisoners regain their freedom and restore their lives.

As industry pioneers who’ve led the way, Murray and Hodas have a long history and have seen many changes over the years. Listen to the podcast now to learn more!

Donate now to the Last Prisoner Project and help thousands of cannabis prisoners! 


Play 'Watching an Industry Mature: A Discussion Between Cannabis Pioneers' on Spotify now: https://open.spotify.com/episode/02ZuycLGHYrJ5vWwkWMDp2



Etter, Kristina. “Watching an Industry Mature: A Discussion Between Cannabis Pioneers.” Cannabis Tech, 25 June 2020, www.cannabistech.com/articles/watching-an-industry-mature-a-discussion-between-cannabis-pioneers/.


  • Jun 30, 2020, 11:26 AM  Reply

    "evolution of a legitimate cannabis industry". this is a key sentence. stay away from Adrian Sedlin, CEO of Canndescent. Not legit. Unprofessional. Arrest record. Domestic assault of his wife. Runs a boys club and is not about diversity.

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